5.1. As an Affiliate, you are permitted to promote the Strong Institute Products and Services only through Advertisements made in the following manner: (i) Links from your Web site to the Strong Institute Site, (ii) Links or pop-ups or pop-under placements on Web sites for which you have received express written permission from such sites to serve such links or placements and as otherwise subject to the limitations set forth in this Agreement, and (iii) emails in compliance with law and this Agreement.
5.2. All email advertising must be CAN-SPAM compliant and employ only your own permission-based (opt-in) mailing list. You may not use 3rd party lists (rented, gifted or purchased – even if “opt-in”), lists scraped from the internet, or any list where the subscriber hasn’t explicitly requested to receive promotional email offers from you.
5.3. All promotional activities undertaken by you to promote the Strong Institute Products or Services shall be made in accordance with prudent business practices and in accordance with all applicable laws and regulations. All information obtained at the Strong Institute Site from individuals linking to the Strong Institute Site shall be the sole and exclusive property of Strong Institute and, except as specifically provided herein, you shall neither have access to such information nor use any device, technique or software to obtain information from the Strong Institute Site.
5.4. You shall replace any Advertising displayed on your site with any new Advertising provided by Strong Institute within three (3) days after receiving notice from Strong Institute of the new Advertising. You shall not modify any Advertisement in any way.
5.5. Your site shall not in any way copy or resemble the look and feel of the Strong Institute Site, nor shall you create the impression that your site is the Strong Institute Site or a part of the Strong Institute Site. You shall not use the name of the Strong Institute or the Strong Institute Web site or any variation or misspellings thereof in your URL. You shall not frame or permit the framing of any page of the Strong Institute Site.
5.6. During and after the Term, you will not disparage Strong Institute, the Strong Institute Site or the Strong Institute Products or Services, or portray any of these in a derogatory or negative manner.
5.7. You will be solely responsible for the development, operation, and maintenance of your site and for all materials related thereto. For example, you will be solely responsible for:
· the technical operation of your site and related equipment
· creating and posting Strong Institute descriptions on your site and linking those descriptions to the Strong Institute Site
· the accuracy and appropriateness of materials posted on your site (including, among other things, all product-related materials)
· ensuring that materials posted on your site do not violate or infringe upon the rights of any third party (including, for example, copyrights, trademarks, privacy, or other personal or proprietary rights)
· ensuring that materials posted on your site are not libelous or otherwise illegal
· ensuring that your site accurately and adequately discloses, either through a privacy policy or otherwise, how you collect, use, store, and disclose data collected from visitors, including, where applicable, that third parties (including advertisers) may serve content and/or advertisements and collect information directly from visitors and may place or recognize cookies on visitors’ browsers
We disclaim all liability for these matters. Further, you will indemnify and hold us harmless from all claims, damages, losses, and expenses (including, without limitation, attorneys’ fees, payable as incurred) relating to the development, operation, maintenance, and contents of your site, use of the Advertising, violation of this Agreement, and/or violation of any right of another party.
5.8. This Agreement may not be assigned or otherwise transferred by you without the express written consent of Strong Institute.
5.9. You shall not provide any Advertisement to any third party, subaffiliate or agent (“Agent”) without the written permission of Strong Institute. Any such permission must clearly identify the third party, subaffiliate or agent and include their business name, physical address, and Web site URL. It is within the sole and exclusive discretion of Strong Institute to grant or deny any such permission and, even if granted, such permission may be revoked by Strong Institute for any reason or for no reason at any time.
5.10. Strong Institute shall not be a party to any agreement that you have with an Agent and you are not authorized to make any commitments on behalf of Strong Institute to any such Agent, including commitments regarding payment of fees to the Agent by Strong Institute or commitments for licenses to Strong Institute’s name, logo(s), any provided images, or other intellectual property. Agents are not third party beneficiaries of this Agreement with Strong Institute. Any breach by your Agents of the terms and conditions of this Agreement shall be deemed a breach of this Agreement by you and Strong Institute shall have full recourse against you with respect to such breach.